Brand I Love – Ruby Yaya

Happy New Year!

Was it me, or did those holidays go fast? I guess I can’t be surprised when Christmas and New Year’s came a little quicker than I anticipated last year.

As I’ve shared on the blog before, I usually get a new dress for Christmas Day and if I can afford it, one for Christmas Eve.

This year I knew I wanted my dresses to be bold, bright and flowy. I’m a huge fan of Ruby Yaya fashion. I loved one of their kaftans I bought from Instyle Boutique last summer. Funnily enough, I wore the kaftan to Garden City Shopping Centre and while I was lining up to get a milkshake from Muffin Break, the manager at the Instyle Boutique at Garden City recognized the dress as one of their previous stock and told me how good it looked on me. That purchase was when I first became aware of Ruby Yaya.

That dress that I missed out on buying last year for Christmas was also by Ruby Yaya.

It came as no surprise that this bright (and stunning) Ruby Yaya Gucci dress pretty much nearly sold out before Christmas. I ummed and ahhed about whether to buy this dress, but then I bit the bullet and purchased it. I would have bought the large, but only mediums were left and I’m glad I got the medium because it was the perfect fit. The dress does need a slip underneath as the material is quite sheer.

I find all my Ruby Yaya dresses are quite roomy and I size down when purchasing a dress or kaftan.

My Christmas Day dress was also from Ruby Yaya bought from St. Frock. I just love the patterns and colours in this kaftan and it was lovely to wear on Christmas Day. I could have sized down, but I liked the way the large fit, so I didn’t bother exchanging it.

The best thing I love about Ruby Yaya dresses is they are roomy enough to be worn during pregnancy and the kaftan styles often allow breastfeeding access.

The dresses are usually over $100 which for some, may be way out of their price range, but I compensated my purchases this year, by avoiding the Boxing Day and New Years sales. I much prefer to buy a dress full price that I love, than settle for a  few dresses on sale that don’t excite me like the full priced ones. I know I will get a lot of wear from these dresses both this summer and in the future. I also know that if I lose weight this year, the dresses will still fit me – they will just be a bit more flowy and roomier.

Ruby Yaya is a popular brand and many of the summer styles have sold out online. Birdsnest and St. Frock have a good selection of Ruby Yaya. Some boutiques may carry just a few styles. If you are looking for a bright and bold outfit, Ruby Yaya will definitely have something for you.

Ruby Yaya fashion online

1. Ruby Yaya Aari Gucci dress in Navy $149.95

2. Ruby Yaya Morocco Short Kaftan $139.90

3. Ruby Yaya Aari Gucci dress in White $149.95

4. Ruby Yaya Palermo Maxi Dress $169.95

5. Ruby Yaya White Namaste Flouncer Dress $109.95

6. Ruby Yaya Carnival Flounce Dress $109.95

Did you purchase anything new to wear at Christmas? Get any bargains at the Boxing Day Sales?

I’m linking up with Essentially Jess for IBOT.

Disclaimer: There are affiliate links on this post. Should you choose to purchase an item, I will receive a small commission at no extra cost to you.